THE LOCAL ARTISANS’ DRIVE
In 2021, after the pandemic had already resulted in a tremendous hit on the small-scale local businesses, Nepathya Foundation organized a statewise drive to record and document the experiences of such vendors, as well as buy their wares to do our part of being vocal for local, and to encourage other to do the same. Our team documented and bought wares from a diverse group of street hawkers, ranging from the lak bangle-makers of Khatoo and the blockprint vendors of Jaipur to the balloon sellers, chat-vendors of Chandigarh as well as the tourist guides of Amer. All these individuals were personally approached and their issues, experiences and expectations were documented. We gathered information about their occupations, the duration of their involvement in the trade, current financial conditions and their future expectations. Through interactions with numerous hawkers, self-employed workers, small artisans from different parts of Agra, Jaipur, Chandigarh and Amer, a unified conclusion was reached upon: all these businesses needed our support for survival. To channelize the impact of this drive to create a social change, Nepathya employed the strength of social-media to promote the issue and support these small-businesses by encouraging the people to take charge and foster community support. This drive lent Nepathya the opportunity to culminate a wave of contemporary consumerism through the provision of a steady market for locally-sourced goods.
Souvenir sellers on roadsides, a frequent sighting of colourful balloons, sumptuous street food and cobblers on turns of the road are some things that lend life to the streets. As the pandemic hit the country in 2020, the life on the roads was also quietened and pushed back into safety. But with a hand-to-mouth subsistence and little income to fall back on, the livelihoods of these street hawkers and vendors becomes severely threatened.
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